Dew Fog

A relatively recent startup, founded on Sihi, Dew Fog began as a beverage company and, due to unexpected success, rapidly expanded into a lifestyle brand to take advantage of the intense hype that was generated by the limited stock drops that was all they were capable of producing in their first months of production on their first product.

Now having expanded to a wide range of unrelated products Dew Fog can no longer be considered merely a beverage company. Their rapidly accelerating popularity has resulted in a cash flow that has led to the recent founding of Dew Fog RnD.

History
Dew Fog was founded in 1138 SR in a small apartment in Camlann, Sihi, by an eclectic group from around the sector. Led by the dynamic entrepreneurial powerhouse that is Helouise Kaikara, a surprisingly short member of the Zelvan species. Little is known about where Dew Fog got its initial funding but shortly after its explosive entrance to the market last year with Double Dew Transcendental Drizzle they went through several rounds of funding drawing in several billion credits in investments from across the sector.

As none of the initial founders of Dew Fog had any prior experience with the brewing of alcoholic beverages, the next 4 years were spent developing and testing their first product.

Dew Fog successfully launched further beverage products before quickly branching out into other industries in an attempt to convert their viral success into further brand awareness and loyalty.

Double Dew Transcendental Drizzle
Dew Fog’s first product and the initial driver of the hype that now keeps the company going. Part of the draw, analysts say, is that while it is quite clearly a variant of the very popular Sihian Esquire beer variety it fails to meet the Sihian customary purity requirements for being marketed as a beer.

DD Cosmic Murk
A surprising departure from the first beverage Dew Fog produced, DD Cosmic Murk is an entirely standard Sihian Dark Ale.

Dew Fog Aerosolizerᵀᴹ
The creation of Dew Fog RnD, the Aerosolizerᵀᴹ is a device that takes in any liquid and, through the use of rapidly vibrating plates, aerosolises it and releases it as a vapour. Originally marketed as a novel way to consume Dew Fog beverages it has become something of a party toy.

Fogry
Dew Fog’s clothing line, Fogry is an eclectic combination of simple branded clothing and a cutting edge tech-wear line. Normal hoodies and jackets are sold right alongside modular tech infused clothing “panels” allowing the customer to mix and match sleeves, trunks, collars and more, all the while displaying holographic art or dispensing clouds of vapourized “Fogᵀᴹ”.

All Fogry products are marked with the line’s mascot Foggers, sometimes as an obvious logo and sometimes in carefully disguised locations. It has become something of a challenge among the brand’s most loyal fans to be the first one to find Foggers’ location on newly released products.

Pixel Fog
An attempt to step into the content creation arena, Pixel Fog is Dew Fog’s production house. Boasting several recording locations across Beacon Space and a state of the art graphics production team based on a private station in 0909 / Center.

Pixel Fog has, so far, only produced demo reels of content for a variety of different potential shows. They have claimed that they are targeting a true multi-platform media experience hiring traditional production staff for everything from TV shows to VR games.

Board of Directors
As of 1143 SR, Dew Fog’s Board of Directors is still mostly made up of the initial founding members of the company. There are also several non-voting observers to the Board that represent the interests of the largest investors.

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